The biggest stories in AR – your monthly roundup

AR Monthly roundup

Augmented reality is everywhere, and it is here to stay.  To help keep you up to speed with all the latest happenings in AR we have rounded up the biggest (and most interesting) stories from across the industry for you digest at your leisure.

Apple acquired reality headset startup Vrvana for $30m – by Lucas Matney, Techcrunch

Interesting article indicating Apple’s increasing movement into the augmented reality sector, having acquired a Canadian start-up, Vrvana, which produces AR headsets.

Read the original article here.

Augmented Reality will transform city life – by Michael Park, VentureBeat

An insight into the ways AR will be developed further in the future, offering three different perspectives, and how it will transform city life.

Read the original article here.

13 ways augmented reality technology can work to your advantage – Forbes

A great article which details 13 ways marketers can use AR technology to their advantage.

Read the original article here.

iPhone 11: New Apple handset will feature AR cameras suggest first clear leaks – by Andrew Griffin, The independent

Article about how Apple is secretly working on augmented reality cameras for the back of its next generation phones. The company is making AR a central part of its entire strategy

Read the original article here.

The inevitability of augmented reality HMDs – by Charlie Fink, Forbes

Article about the future of AR and how it could potentially change our lives.

Read the original article here.

How augmented reality is changing the world of consumer marketing – by Jason Hall, Forbes

Article explaining how AR marketing can use digital data to create integrated 3-D images of a product, allowing consumers to experience the product up close and personal.

Read the original article here.

Apple is hoping an augmented reality headset will be its next hit product – by Todd Haselton, CNBC

Apple is reportedly building an augmented reality headset that could launch as soon as 2020.

Read the original article here.

Makers of Pokemon Go to create augmented reality Harry Potter game – by Sky News

Article about how the developers of Pokémon Go have announced plans to recreate the magical world of Harry Potter in a new augmented reality game.

Read the original article here.

Apple’s Tim Cook says augmented reality will ‘Change Everything’ – by Dawn C. Chmielewski, Deadline

Article about how Apple CEO Tim Cook thinks that AR will change how we use technology in the future.

Read the original article here.

MTV brings augmented reality to EMA show App – by Dawn C. Chmielewski, Deadline

Article about how the 2017 MTV EMA show in London will offer viewers to experience the live performances through augmented reality.

Read the original article here.

Augmented reality is set to transform fashion and retail – by Rachel Arthur, Forbes

Article about how AR is set to change the way that the fashion industry creates, showcases and retails its products.

Read the original article here.



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