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The biggest stories in AR – March roundup

AR Monthly roundup

With new practical applications of augmented reality constantly being discovered and evolving, we’ve compiled a list to help you keep informed of all the most recent developments from the past month. So what exactly has been happening in the world of AR in March? Let’s get started.


Augmented Reality App can translate sign language into spoken English, and vice versa

For all the aspiring sign language learners out there, your life is about to become much easier! Students at New York University have been working on an app prototype which can translate sign language into spoken English, and vice versa. The app utilises machine learning and is currently limited to enabling deaf patients make appointments in medical clinic, where interpreters are not always available. Whilst the technology is still in its developmental phase, it’s great to see this use of AR for such a cause.

See full article here.

The future of Augmented Reality is ‘Virtual Wearables’

Taking AR to the next level, VP design has created an interface prototype for ‘Virtual Wearables’. Seen through a special AR headset, a hand emerges with virtual tabs that can pull up menus and interact like a mouse on a screen. Like the mouse, the hand-tracking software can engage with vertical buttons at specific points.

See full article here.

Take an amazing Solar System Tour with this mobile Augmented-Reality App

Whilst many of us may have grown up harbouring ambitions for solar travel, now AR technology is enabling just that! The Lunar and PlanetARy app lets you explore planets, moons and other solar objects by simply pointing a smartphone. The technology even imposes the Apollo 11 spaceship and three proposed landing sites for NASA’s Mars 2020 mission. One for all the explorers out there!

See full article here.

Virtual and augmented reality are big business – but will we get close to something like ‘ready player one’

With Steven Speilberg’s ‘Ready Player One’ set to hit the screens this week, comparisons are naturally being made to the mixed reality market of today. Investment in both fields combined stands at a staggering $1.8bn investments in the last year alone, but AR has not yet reached the cultural tipping point. Interestingly, article also points to sport as being the future for AR, projecting football matches through table top AR device.

See full article here.

How is augmented reality improving customer experience?

Integral to any successful business model, augmented reality is now showing its metal in improving customer service as well. Hands on guidance in explaining processes, completing forms and orienting users are just some of the many ways in which AR can help improve customer relations. Along with Google, Facebook and a very inspired Tim Cook, a number of new entrants are entering the VR market to capitalise on its benefits.

See full article here.

Digital Marketing in the age of Virtual and Augmented Reality

Experiencing a meteoric rise to prominence in the last decade, the digital marketing sector in one which is now looking towards augmented reality. Whilst increased competition in the sector has led to reductions in ROI, novel technologies like AR and VR are entering the market for advertisers to stand out from the crowd. With AR advertising spend almost doubling from $6.6 billion in 2016 to $12.8 billion in 2017, the figures show no sign of the trend abating. Whilst still in its infancy, manufacturers are now in anticipation of wearable tech in the near future many of the big tech players are following suite.

See full article here.

Augmented reality is making surgery safer

Another one that is great to see – AR solutions are helping doctors perform life-or-death procedures with greater precision. Whilst technology advances over the last two decades have helped produce sharper images for surgeons, these have largely been through a two-dimensional pixilation. AR is changing the landscape however and augmented reality headsets, such as the Microsoft HoloLens, are enabling medical professionals to see digital images and other medically important data directly overlaid in their field of view. It furthermore allows surgeons to peer inside a patient’s body without the need of making incisions.

See full article here.


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