Heathrow launches augmented reality to enhance the customer experience


London, UK – July 14th 2017 – To create an enhanced customer experience for airport goers and to further track airport footfall, Heathrow is today introducing augmented reality (AR) across the airport.

Heathrow selects Ads Reality for AR Airport Experience

Heathrow is working with UK-based augmented reality company, Ads Reality, to make the airport AR-ready, unveiling a new, exclusive Mr Men and Little Miss character for Heathrow – Little Miss Explorer. Children and parents can pose to take pictures with the characters, by scanning markers that are placed in each terminal, on their smartphones.

The smartphone’s camera will identify when a child has found one of five digital badges, hidden around the terminals, and will play a 3D animated video, enabling the child to ‘interact’ with the characters. The Around the World with Mr. Adventure app aims to entertain children and encourage them to start their journey of exploration before they leave the airport.

“This is a fun and interactive experience that we’re rolling out with Heathrow and a chance for the airport to drive engagement and fun for passengers,” said Richard Corps, MD & co-founder of Ads Reality.

“We’re delighted that Heathrow sees the benefits of augmented reality to the customers they serve, and it’s a great example of a large company looking at innovative technology to drive an exciting customer experience.”

As part of the measurement, Ads Reality’s technology will allow Heathrow to see how many markers in each terminal were triggered by users, which terminal had the most interactions, and to see how users shared the experiences on social media.

Iona Harper, Senior Experience Manager at Heathrow said: “As summer sees a greater number of families visit Heathrow, we want to ensure they receive the best possible start to their holiday adventures. The Mr. Adventure app is a great, fun experience for Heathrow’s tiniest travellers, encouraging discovery for the next generation of explorers.”

—ENDS—

For media enquiries:

Joe Hawke, Berkeley – 0118 909 0909 / joe.hawke@berkeley.global

Katie Bowman, Heathrow – 0208 745 0210 / Katie_bowman@heathrow.com

About Ads Reality:

Ads Reality specialises in creating unique and powerful augmented reality (AR) solutions for brands.  From augmented reality window displays to in-store and out-of-home (OOH) solutions, it offers a complete end-to-end service allowing brands to deliver the most rewarding customer experiences.

Each of the AR products; AR Mobile and AR Window are designed to captivate and connect with customers, offering a unique experience. This allows retailers to achieve their goals of increasing footfall, improve engagement levels and obtaining a higher level of conversion.

With a team boasting over 15 years’ experience within the retail industry, Ads Reality has worked with several big brands and retailers, including Sainsbury’s, GAME, Microsoft and Unilever.

About Heathrow:

Heathrow is the UK’s hub airport, home to more than 80 airlines connecting to more than 180 destinations. Every year Heathrow welcomes over 75 million passengers with a commitment to ‘making every journey better’. Following an investment of more than £11 billion over the past 10 years, passengers have voted Heathrow the ‘Best Airport in Western Europe’ two years in a row, ‘Best Airport Terminal’ for the Terminal 5 five years in a row and ‘Best Airport for Shopping’ eight years in a row.

 

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