The Do’s and Don’ts of Augmented Reality


The Do's and Don'ts of augmented reality - website header

You must have been living under a rock if you haven’t heard the phrase Augmented Reality (AR) in recent weeks.  From Apple’s announcements to more examples of AR being used in a business context, you can’t hit the news sites without augmented reality featuring in the headlines.

But what happens for those of us who are just starting out on their augmented reality journey? There are some splendid examples of what can be achieved with AR, but what about the lessons learned?

The Do’s and Don’ts of augmented reality – Infographic

Done right augmented reality can transform a campaign, done wrong and your campaign will fall flat.  So, to ensure that you get it right we have looked at the lessons we have learned over the years and collated our ultimate list of Do’s and Don’ts for augmented reality.

Do's and Don'ts of augmented reality

Augmented reality is a powerful piece of technology when it is used well and with more and more brands embracing it for their marketing campaigns, now is the time to experiment and see what results you can achieve with AR.

READ MORE: How to create a creative brief for augmented reality

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