AR Christmas campaigns that will get you feeling festive


AR Christmas Campaigns Blog No text

In a recent post by Ads Reality MD, Richard Corps explored why augmented reality is perfect for the seasonal period and how AR can create a shopping or customer experience that is more entertaining than it is transactional.  So, considering how much we believe that AR is well suited to seasonal campaigns I was thrilled to come across so many great examples of brands experimenting with AR technology this Christmas.

From AR Christmas cards to AR Christmas apps, here are some of my favourite AR campaigns this Christmas.

Heathrow’s augmented reality bears

Hands down, one of my favourite campaigns this Christmas and not just because of the addition of AR! Heathrow’s Christmas campaign tells the heart-warming love story of two bears and is exactly what you are looking for from a Christmas campaign.  I could watch the advert time and time again, but this is a blog about AR and this is what makes this campaign even more special.  Visitors to the airport will have the opportunity to meet Doris and Edward by downloading the free Heathrow app and scanning the special markers at each of the airport terminals.  And to avoid exclusion, even if you are not travelling this Christmas break you can download an adorable bookmark which will give you the chance to meet Doris and Edward in the comfort of your own home.

Heathrow AR Christmas Campaign

AR Christmas Tree’s

Dr. Panda AR Christmas Tree

Without fail the Dr. Panda series of apps are always a winner with my children so you can imagine the excitement when I discovered that this Christmas Dr. Panda now has a AR Christmas Tree.  Children (or adults) can pot and decorate their own augmented reality Christmas tree wherever they may be.  Plus, not only can you decorate your own colourful Christmas tree, you can also count down to Christmas in style with the AR advent calendar.

Dr Panda AR Christmas Tree

Magic Tree at Intu Eldon Square

Another great example of how augmented reality can be used to truly engage and excite both children and adults alike.  This Christmas, Eldon Square in Newcastle is giving its shoppers a magical festive treat with a Christmas tree App which triggers a variety of AR experiences on the trunk of a real-life Christmas tree.  This interactive experience includes catching a mole, tickling miniature mushrooms and taking a peek at Santa’s workshop.  And to really encourage engagement, families are invited to share selfies of their AR experience on social media to be in with the chance of winning an Intu gift card.  My only criticism is that Newcastle is too far away for me to experience this for myself!

Read the original article here

AR Christmas Cards

Christmas isn’t Christmas without a pile of cards on your mantlepiece but who said that Christmas cards had to be 2D.  This year there are a number of AR Christmas card options available from purchasing them from specialist AR card developers such as iGreet or creating your own.

Naturally, my favourite example of an AR Christmas card is our very own creation, which you can experience for yourself here.  Scan the Christmas tree and watch father Christmas dance.

Festive decorating

We have seen a lot of examples of AR being used to display furniture in homes so that shoppers can check out how items will look before they purchase them.  One of those companies is Wayfair, but this Christmas they have extended this to include Christmas decorations.  What could be better than testing out which Christmas wreath will look best on your front door before you purchase it. Let’s hope that we see more of this type of application next year!

What’s Christmas without wine

Although technically not a Christmas campaign, wine does tend to factor into my Christmas celebrations, so I feel like it is acceptable to mention this one here.  Plus, it is just a cool use of augmented reality.

19 Crimes is an Australian wine brand and they have successfully introduced augmented reality as a way to tell their brand story and increase unit sales.  Each bottle of 19 Crimes wine is branded with the image of a former convict.  When this image is scanned using their free app, the story of that convict is brought to life.

19 Crimes

There are so many examples of augmented reality being put to good use this Christmas and these are just a few of my favourites.  But let us know your favourite AR experiences this Christmas over on Twitter using the hashtag #ARChristmas

READ MORE: 3 ways augmented reality can make ‘peak season’ more successful 

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