Ads Reality showcases interactive AR Window at NRF 2018


Fashion experience NRF 2018

London, UK – January 12th, 2018 – With even more pressure on retailers today to create an enhanced experience for customers on the high street, augmented reality company Ads Reality is excited to exhibit its interactive AR Window at this year’s NRF, Retail’s Big Show event in New York, 14th – 16th January.

The likes of billboards and creative window displays are often used to stop traffic and provoke some form of reaction from passing shoppers with the hope to influence buying behaviour, although the success of this is notoriously difficult to prove. However, consumers are changing and looking for new and innovative ways for brands to engage with them and brands are under increasing pressure to justify return on investment.

The AR Window solution meets both needs – providing interactive displays that can improve engagement, increase footfall and sale conversions. The Window does not just catch the attention of passers-by but is also free to use without downloading an app, provides analytics to retailers to measure which advertising is effective and then gives the option to purchase straight from the mobile screen.

The fashion shopping focussed AR Window, which will be available to try out on the Ads Reality stand, allows attendees to directly connect via their mobile phone, without the use of an app, to experience a new level of immersion. Once connected, they can then browse through and select different models wearing a variety of outfits in different combinations. When a desired garment or accessory is selected, the window will zoom in and offer the user a more detailed description, closer look at the item and pricing information.

Richard Corps, co-founder and MD at Ads Reality comments, “We are delighted to showcase our technology to the delegates at NRF this year. Our solutions can be easily tailored to each individual requirement so every time, a completely bespoke experience is created. So, whether you’re experienced with using augmented reality or just starting out, there is a solution available for everyone”.

Alongside the AR Window, Ads Reality will also be highlighting its AR Mobile offering. With the ability to capture both 2D and 3D images, AR Mobile allows consumers to interact closely with products with the use of augmented reality. Consumers can learn more – and spend more – with one simple scan of a retailer’s point of sale material. Not only does this solution enhance the customer experience but also ensure both the instore and online offerings are connected. Personalised pricing, advanced analytics and the potential to integrate the AR function into an existing app are all key features available with this immersive technology.

Visit the Ads Reality team at stand 975 during the show to see the exciting possibilities its technology can offer your brand. And look out for the highly-anticipated AR Dragon Window which returns to demonstrate exactly the unique and memorable experience augmented reality can bring!

-ENDS-

For media contact:

Danni Mumford – Berkeley for Ads Reality

T: 0118 909 0909 / E: Adsreality@berkeley.global

About Ads Reality:

Ads Reality specialises in creating unique and powerful augmented reality (AR) solutions for brands.  From augmented reality window displays to in-store and out-of-home (OOH) solutions, it offers a complete end-to-end service allowing brands to deliver the most rewarding customer experiences.

Each of the AR products; AR Mobile and AR Window are designed to captivate and connect with customers, offering a unique experience. This allows retailers to achieve their goals of increasing footfall, improve engagement levels and obtaining a higher level of conversion.

With a team boasting over 15 years’ experience within the retail industry, Ads Reality has worked with several big brands and retailers, including Sainsbury’s, GAME, Microsoft, Heathrow and Unilever.

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